Jist of the letter...
The first annual Texas Wakeboard Tour took place in 2004. Partnering with Mastercraft boat dealers in the three largest markets in the state, the tour kicked off on August 14th at the Texas Ski Ranch in New Braunfels. The second stop, hosted by Darryl Moores Marine, was at the 3 Palms Extreme Sports Park in Conroe (just North of Houston) on August 28th and the tour finished up on September 11th at Texas Mastercraft & Chaparrals private lake in Fort Worth. It's was all about having a good time...extreme sports enthusiasts from across the state hooking up for three weekends of fun, food, live music and of course...some top notch wakeboarding…MISSION ACCOMPLISHED!
What most noticeably set the tour apart from other amateur events was the presence of some major non-endemic sponsors. Nissan North America was the official vehicle and had awesome displays at each event. Hooters Restaurants were the official restaurant and they promoted the tour in all of their Texas locations. Coors Light was the official beer and Mastercraft was the official tow boat. Kicker Audio provided the music and PA for all of the stops! Product sponsors included Red Bull, Hyperlite, Spy Optic, ESPN X-Games Skate Parks, Audio Shoes, One West Clothing and Dragon Optical. Local North Texas bands Egress and Space Cadet provided live music at the events.
The Texas Wakeboard Tour also had some strong media partners including Alliance Wakeboard, The Houston Press, The Dallas Observer, 101X-FM (Austin), KTBZ-FM “The Buzz” (Houston) and KDGE-FM “The Edge (Dallas). All of the radio and print partners both promoted the event and had a presence on-site.
The response from riders, sponsors and attendees in our first year was incredible. Somehow we have created a great vibe across the state. The ultimate goal is to grow this series into three of the biggest lifestyle events in Texas! Plans are being made to add new sponsors, increase the purse, increase the marketing and add more extreme sports action including sliders/kickers for the wakeboard competition, skateboarding and Freestyle Motocross exhibitions and more in 2005.
That’s where the Southwestern XTerra Club comes in!! With Nissan North America back as the “Official” vehicle of the series, there is a natural fit for your organization. Two of last years sponsors, Hooters and Kicker Audio, had Nissan XTerra promotional vehicles and the response from the crowd was very positive.
I would like to invite the members Southwestern XTerra Club to be a part of the 2005 Texas Wakeboard Tour!
Here is my idea….
At each event, we would set up a display of your Nissan vehicles. The display would somehow be tied in to Nissan North America’s new car/truck display. It would be a great way to show prospective buyers A) How they could trick out their new Nissan and B) That Nissan owners have fun organizations like yours to join!
... we could let spectators vote on which is the best Nissan...the owner of the winning vehicle at each stop would receive a pair of car speakers from tour sponsor, Kicker Audio...
It’s just an idea...but I think it would be a fun event and a great reason for your members to get together!